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October 11, 2012

A First Step in Branding: The Mission Statement

We’ve discussed the need to look over your shoulder and include your denomination’s regional offices and other congregations. We’ve discussed how branding helps your members understand […]
October 8, 2012

Building Your Relationship with Your Regional Body

We’ve spent some time discussing the politics of church relations and how they related to a congregation’s branding or sense of mission. In the business world […]
October 6, 2012

How Size Affects A Congregation’s Relationship with Community

In the previous post, we discussed how size affects a congregation’s relationship with its regional body. It affects relationships in community, too, but in different ways. […]
October 4, 2012

Branding 101 for Churches: How are we perceived?

This begins a series of posts on the concept of branding in the Church. We will cover: The branding of Christianity The branding of denominations The […]
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