Mission Strategy

October 10, 2012

Understanding Your Congregation

In this series on branding, we’ve talked about the benefits of considering your regional body and denomination in your branding efforts. We are about to discuss […]
October 8, 2012

Building Your Relationship with Your Regional Body

We’ve spent some time discussing the politics of church relations and how they related to a congregation’s branding or sense of mission. In the business world […]
October 5, 2012

Understanding How Size Is Part of Your Congregation’s Brand

Recognizing the influence of size on their mission prospects is tough for many congregations. Size determines your relationship with your regional body more than with your […]
October 5, 2012

Branding 101: Know Thyselves

In yesterday’s post we talked about the branding of Christianity and pointed out that Christians carry some heavy historical baggage. Let’s move on. Most Christians regardless […]
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