Mission statements

September 29, 2013

The Difference Between Mission Statements and Goals

Do Your Congregation’s Goals Mask Mission or Measure Mission? Small churches are often asked to draft mission statements.   This is a common step taken in […]
April 24, 2013

Has the Culture of Church Changed?

Today, Seth Godin, renowned marketing blogger, quotes an organization he supports. In doing so he is exploring the impact of the mission statement. Churches, these days, […]
November 7, 2012

Branding: Don’t Forget to Be Yourself

How Branding Can Quickly Go Wrong The Mission Statement is written. The Vision Statement is being drafted. The process of writing the Mission Statement helped you […]
October 17, 2012

There is more to Mission than the Mission Statement

This series has addressed evangelism in terms used most often by people in marketing and advertising. Again: Advertising is getting the word out. Evangelism is getting […]
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