Today an online pastor did a very unusual thing. He encouraged his readers to unsubscribe.

Most bloggers covet their subscribers and feed off the statistical attention. Why would any blogger encourage loyal readers to leave?

Well, this blogger took an inventory of just how many words he had been sending to his readers—many of them free, some of them for pay. He wondered if the heart of his message might be lost in the abundance of words.

He was moved by Paul’s closing words to the people of Philippi, with whom Paul had shared some trying times.

“Whatever you have learned or received or heard from me, or seen in me—put it into practice. And the God of peace will be with you.

It’s Lent, he concluded. Take a break from listening to me, search your hearts, and put what you might have learned into practice.

Do something.

You can always come back.