Commentary

September 3, 2013

The Beleaguered Life of the Laity

It isn’t easy being a lay person in the church. Sometimes we come to the church by birth and tradition. Sometimes we buy into the message […]
August 24, 2013

Transforming Trends in the Church-5

TREND 5 The Long Tail Huh? What’s the Long Tail? This is a term familiar to marketers. It refers to niche marketing. Major retailers are generally […]
August 23, 2013

Transforming Trends in the Church-4

TREND 4 Extremely short attention spans due to clutter. Oh, my! This is a challenge for the modern church. Five, two-hour sessions constitute today’s Bible School […]
August 22, 2013

Transforming Trends in the Modern World-3

TREND 3 The need for an authentic story as the number of sources increases. Here’s where a Church hierarchy can still play an important role. Since […]
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